Folding Digital Media Into a Modern-Day Lobby Campaign

By: Jarred Gammon As our recent TxLege report indicates, the role of digital communications in public affairs is ever increasing, presenting opportunities for digitally sophisticated groups and challenges for late adopters. More legislators are embracing digital media to communicate in innovative ways. Important policy conversations are unfolding in real time on social media. And digital […]

Webinar: Harnessing New Social Media Trends in the Texas Special Session and Beyond

You’re Invited to Our Webinar! Registration: To register for the webinar, click here Date: Wednesday, July 12 Time: 10AM CDT   How were Snapchat, Instagram, Twitter and Facebook used this session? What social media channels are the most popular among various voter age groups? During this webinar, we’ll be covering the answers to these questions, plus tips […]

#Txlege Goes Local

We are excited to share our analysis of how people in Texas used the #txlege hashtag during the 85th Legislative Session. Another new feature of our report this session is an interactive dashboard. This tool features a random sample of 5,000 #txlege tweets and allows users to filter the data by specific a date range, topic, […]

A Digital Look at #Txlege

This report looks at the interim leading up to the 85th Texas legislative session, specifically the conversations around the #txlege hashtag. The hashtag #txlege has had nearly 272,000 uses when the legislature was not even in session. One new feature of the report is an analysis of who members of the legislature are following on […]

LGBT: Winning by Killing

By: Jarred Gammon Follow on Twitter: @jarredtgammon Recently the rights of the LGBT community have been a hot topic of debate nationally, and also here in Texas. With major shifts in public opinion, lawmakers and judges across the country were tasked with determining whether existing laws need to be amended to be more inclusive, including […]

Insight Texas Q3 Report is now available!

Insight Texas, a collaboration with Influence Opinions, Baselice & Associates and TXP, Inc. has published its third quarterly analysis. The purpose of Insight Texas is to examine important public policy issues using statewide polling data, social media trends, and economic data. Insight Texas reports are released each quarter and focus on a different topic. In this edition we look at […]

Marijuana: Erasing Lines in the Sand

By: Jarred Gammon Follow on Twitter: @jarredtgammon Setting the Stage for Marijuana in Texas: The Power of Public Opinion Going into the 84th Texas Legislature, Texas was one of 16 states that prohibited marijuana usage – either medically or recreationally. However, there was slightly more chatter this year around marijuana than in previous years because […]

Amplification & Mobilization – Keys to Winning the Online Debate

By: Julia Schulze When our opposition makes huge strides in the online court of public opinion, we often find ourselves asking, “What could I have done to prevent this?” The answer is almost always nothing. The rise of social media has given anyone and everyone a voice, and we can’t stop people from sharing their […]